Is Divi still worth using in 2021? Has it improved and what’s next?

eCommerce websites have been around from almost the start of the World Wide Web (not to be confused with the ‘internet’). They are a great way to generate income, expand an existing customer base, and turn your hobby into something saleable.

Creating one of these sites may well seem a little daunting, but with the right tools and guidance, it doesn’t have to be difficult. Assuming that you have already decided on a domain name (tigerdigital.uk, for instance, is our domain name), and a hosting provider (there are lots and lots to choose from), then you need to decide on two other things:

• What will your platform be (WordPress for example)?
• What theme are you going to use (Divi for the purposes of this post)?

Divi is one of the most popular WordPress themes/plugins in the world, with well over 700k users globally. One of the reasons for its popularity is its ease of use, not to mention the flexibility that it affords. Using this incredibly powerful tool does require WordPress, but that is not exactly a bad thing either – one of the most flexible themes in the world, running on one of the most flexible platforms ever created… What’s not to love?

Creating your eCommerce website with Divi

As with branding, consistency with your navigation choices is paramount – site visitors make a like or dislike decision in seconds. Make them count.

Your visitors need to be engaged

You need to use the right wording for your CTAs (Call To Action) too, as action verbs have been shown to encourage more interaction. Action words can be things like “start”, “learn” or “buy now” are all extremely effective.

Valuable content is king

Videos, text content and images (even trending topics, relevant of course, can be shared with your unique take on it) are great for search engines too. Advertisements are all well and good but organic traffic is far more valuable.
One thing to remember when creating content for your website, keep engagement, branding and consistency in mind. Relevant images, preferably in your brand’s colour palette, help to keep readers engaged.

Keep your checkout streamlined

Most people today are very impatient when it comes to shopping online, so if you make the process too long or cumbersome they are going to go somewhere else.

Amazon has this part nailed down with their buy now button. Of course, this option only works if you have an online account with them and store your payment details. That being said, once registered, how convenient is that little button? Be like Amazon. Streamline your checkout process.

And finally

Be sure of your site before going live, test every function of the site to be sure everything works as it should and nothing is standing in the way of your website being a huge success.

Get In Touch

If you have any questions about the capabilities of Divi or how you can improve your SEO, shoot us an email or give us a call on 0203 026 2550.